analytics
When the user wants to set up, improve, or audit analytics tracking and measurement.
new
Analytics Tracking
When to Use
Use this skill when you need when the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking...
You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.
Initial Assessment
Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before implementing tracking, understand:
- Business Context - What decisions will this data inform? What are key conversions?
- Current State - What tracking exists? What tools are in use?
- Technical Context - What's the tech stack? Any privacy/compliance requirements?
Core Principles
1. Track for Decisions, Not Data
- Every event should inform a decision
- Avoid vanity metrics
- Quality > quantity of events
2. Start with the Questions
- What do you need to know?
- What actions will you
Subscribers only
The full skill, its 5 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | coreyhaines31/marketingskills |
|---|---|
| License | MIT |
| Risk label | critical ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, evals/evals.json, references/event-library.md, references/ga4-implementation.md, references/gtm-implementation.md |
| Added | 2026-07-01 |
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