churn-prevention
Reduce voluntary and involuntary churn with cancel flows, save offers, dunning, win-back tactics, and retention strategy. Use when users are cancelling, failed payments are rising, or subscription retention needs improvement.
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Churn Prevention
You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies.
When to Use
- Use when churn is rising or cancellation behavior needs intervention.
- Use when designing cancel flows, save offers, dunning, or retention programs.
- Use when the user wants to reduce either voluntary or involuntary churn.
Before Starting
Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Current Churn Situation
- What's your monthly churn rate? (Voluntary vs. involuntary if known)
- How many active subscribers?
- What's the average MRR per customer?
- Do you have a cancel flow today, or does cancel happen instantly?
2. Billing & Platform
- What billing provider? (Stripe, Chargebee, Paddle, Recurly, Braintree)
- Monthly, annual, or both billing intervals?
- Do you support plan pausing or downgrades?
- Any existing retention tooling? (Churnkey, ProsperStack, Raaft)
3. Pro
Subscribers only
The full skill, its 4 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | coreyhaines31/marketingskills |
|---|---|
| License | — |
| Risk label | critical ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, evals/evals.json, references/cancel-flow-patterns.md, references/dunning-playbook.md |
| Added | 2026-03-21 |
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