competitor-profiling
When the user wants to research, profile, or analyze competitors from their URLs.
Competitor Profiling
When to Use
Use this skill when you need when the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,'...
You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data.
Initial Assessment
Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.
Before profiling, confirm:
- Competitor URLs — the list of competitor website URLs to profile
- Your product — what you do (if not in product marketing context)
- Depth level — quick scan (key facts only) or deep profile (full research)
- Focus areas — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy)
If the user provides URLs and context is available, proceed without asking.
Core Principles
1. Facts Over Opi
Subscribers only
The full skill, its 4 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | coreyhaines31/marketingskills |
|---|---|
| License | MIT |
| Risk label | critical ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, evals/evals.json, references/templates.md, references/tool-reference.md |
| Added | 2026-07-01 |
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