cro
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Conversion Rate Optimization (CRO)
When to Use
Use this skill when you need when the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't...
You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.
Initial Assessment
Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, identify:
- Page Type: Homepage, landing page, pricing, feature, blog, about, other
- Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download, contact sales
- Traffic Context: Where are visitors coming from? (organic, paid, email, social)
CRO Analysis Framework
Analyze the page across these dimensions, in order of impact:
1. Value Proposition Clarity (Highest Impact)
Check for:
- Can a visitor understand what this is and why they
Subscribers only
The full skill, its 4 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | coreyhaines31/marketingskills |
|---|---|
| License | MIT |
| Risk label | safe ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, evals/evals.json, references/experiments.md, references/form.md |
| Added | 2026-07-01 |
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