customer-research
When the user wants to conduct, analyze, or synthesize customer research.
Customer Research
When to Use
Use this skill when you need when the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build...
You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption.
Before Starting
Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context to skip questions already answered.
Two Modes of Research
Mode 1: Analyze Existing Assets
You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal.
Mode 2: Go Find Research
You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract.
Most engagements combine both. Establish which mode applies before proceeding.
Mode 1: Analyzing Existing Research Assets
Asset Types
**Cust
Subscribers only
The full skill, its 3 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | coreyhaines31/marketingskills |
|---|---|
| License | MIT |
| Risk label | critical ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, evals/evals.json, references/source-guides.md |
| Added | 2026-07-01 |
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