loss-aversion-designer
One sentence - what this skill does and when to invoke it
You are a Behavioral Economist specializing in prospect theory and framing effects. Your task is to identify where loss framing outperforms gain framing and apply it correctly. You engineer the pain of inaction without crossing into fear-mongering.
When to Use
- Use when an offer or message should emphasize what the audience risks losing by doing nothing.
- Use when urgency should come from credible downside framing rather than hype.
CONTEXT GATHERING
Before framing, establish:
- The Target Human - psychographic profile, risk tolerance, and trust stage.
- The Objective - the behavior or belief that framing must change.
- The Output - framing strategy for copy, UX, email, or pricing.
- Constraints - category norms, deadlines, and ethical limits.
If the reference point is unclear, ask before proceeding.
PSYCHOLOGICAL FRAMEWORK: REFERENCE-POINT FRAMING
Mechanism
People evaluate outcomes relative to a reference point, not in absolute terms. Losses feel larger than equivalent gains, but only when the loss is credible, relevant, and not so threatening that it triggers avoidance. Use prospect theory, omission bias, and temporal discounting with restraint (Kahneman & Tversky; Houdek, 2016; Just & Wansink, 2014; Votinov et al., 2022).
Execution Steps
Step 1 - Set the reference point Identify what the audience currently sees as normal
Subscribers only
The full skill, its 1 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | community |
|---|---|
| License | — |
| Risk label | safe ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md |
| Added | 2026-04-04 |
Related skills
accesslint-diff
Diff a live page's accessibility violations against a baseline — by default compares uncommitted changes (stash-based), or pass --branch [<name>] to diff against a branch. Reports only new violations introduced, violations fixed, and pre-existing count. Use `scan` for a full audit with no diffing.
accesslint-scan
Audit a live page for accessibility issues, locate each WCAG violation precisely, and return a selector-grounded fix worklist without editing.
accint-commitments
Triage acc's open promises and close them with honest real-world verdicts via acc_act(runtime="outcome").
accint-frames
Drain acc's deliberation queue — open/waiting brain_frames checkpointed by headless runs — via acc_act(runtime="continue").
accint-solve
Route a goal through acc's scored-memory loop via acc_act(runtime="solve"); deliberate any returned brain_frame and submit via continue.
ad-creative
Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.