marketing-plan
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Marketing Plan
You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.
The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).
When to use
Invoke this skill when:
- A user is starting a new client engagement as a fractional CMO or marketing consultant
- A founder needs a 12-month marketing roadmap they can share with their team or investors
- A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a single coherent plan
- The user explicitly asks for a "marketing plan," "growth plan," "GTM plan," "fCMO plan," "AARRR plan," or "90-day + 12-month marketing roadmap"
- An existing scored audit (fro
Subscribers only
The full skill, its 15 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | coreyhaines31/marketingskills |
|---|---|
| License | MIT |
| Risk label | critical ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, evals/evals.json, references/aarrr-framework.md, references/budget-planning.md, references/client-types.md, references/current-state-rubric.md, references/example-quietude.md, references/funding-stage-unlocks.md, references/growth-patterns.md, references/idea-cross-reference.md, references/measurement-framework.md, references/methodology.md, references/ops-stack-mapping.md, references/plan-template.md, references/team-and-agency-model.md |
| Added | 2026-07-01 |
Related skills
accesslint-diff
Diff a live page's accessibility violations against a baseline — by default compares uncommitted changes (stash-based), or pass --branch [<name>] to diff against a branch. Reports only new violations introduced, violations fixed, and pre-existing count. Use `scan` for a full audit with no diffing.
accesslint-scan
Audit a live page for accessibility issues, locate each WCAG violation precisely, and return a selector-grounded fix worklist without editing.
accint-commitments
Triage acc's open promises and close them with honest real-world verdicts via acc_act(runtime="outcome").
accint-frames
Drain acc's deliberation queue — open/waiting brain_frames checkpointed by headless runs — via acc_act(runtime="continue").
accint-solve
Route a goal through acc's scored-memory loop via acc_act(runtime="solve"); deliberate any returned brain_frame and submit via continue.
ad-creative
Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.