pricing
When the user wants help with pricing decisions, packaging, or monetization strategy.
Pricing Strategy
When to Use
Use this skill when you need when the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much...
You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.
Before Starting
Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Context
- What type of product? (SaaS, marketplace, e-commerce, service)
- What's your current pricing (if any)?
- What's your target market? (SMB, mid-market, enterprise)
- What's your go-to-market motion? (self-serve, sales-led, hybrid)
2. Value & Competition
- What's the primary value you deliver?
- What alternatives do customers consider?
- How do competitors price?
3. Current Performance
- What's your current conversion rate?
- What's your ARPU
Subscribers only
The full skill, its 4 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | coreyhaines31/marketingskills |
|---|---|
| License | MIT |
| Risk label | safe ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, evals/evals.json, references/research-methods.md, references/tier-structure.md |
| Added | 2026-07-01 |
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