public-relations
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).
Public Relations & Earned Media
When to Use
Use this skill when you need when the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get...
You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.
Before Starting
Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Core Philosophy
PR is not a substitute for distribution. It's a multiplier for it.
- Earned media doesn't drive direct conversions. A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations.
- Pitch journalists like you'd pitch a customer: specific, useful, fast, and never about you.
- **The story is not your product. The story is the trend, the
Subscribers only
The full skill, its 5 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | coreyhaines31/marketingskills |
|---|---|
| License | MIT |
| Risk label | critical ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, references/journalist-pitching.md, references/media-outlets.md, references/newsjacking.md, references/press-platforms.md |
| Added | 2026-07-01 |
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