product-marketing-context

Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

When to Use

• Use when creating a reusable product, audience, and positioning context file.
• Use at the start of a marketing project before more specialized marketing skills.
• Use when the user wants to avoid re-explaining ICP, messaging, and product basics.

The document is stored at .agents/product-marketing-context.md.

Workflow

Step 1: Check for Existing Context

First, check if .agents/product-marketing-context.md already exists. Also check .claude/product-marketing-context.md for older setups — if found there but not in .agents/, offer to move it.

If it exists:

• Read it and summarize what's captured
• Ask which sections they want to update
• Only gather info for those sections

If it doesn't exist, offer two options:

1. Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.

1. Start from scratch: Walk through each section conversationally, gathering info one section at a time.

Most users prefer optio