seo-fundamentals
Core principles of SEO including E-E-A-T, Core Web Vitals, technical foundations, content quality, and how modern search engines evaluate pages.
MarketingEducation & TrainingCreative & MediaWriting & EditorialPR & Communications
SEO Fundamentals
Foundational principles for sustainable search visibility.
This skill explains _how search engines evaluate quality_, not tactical shortcuts.
1. E-E-A-T (Quality Evaluation Framework)
E-E-A-T is not a direct ranking factor. It is a framework used by search engines to evaluate content quality, especially for sensitive or high-impact topics.
| Dimension | What It Represents | Common Signals |
|---|---|---|
| Experience | First-hand, real-world involvement | Original examples, lived experience, demonstrations |
| Expertise | Subject-matter competence | Credentials, depth, accuracy |
| Authoritativeness | Recognition by others | Mentions, citations, links |
| Trustworthiness | Reliability and safety | HTTPS, transparency, accuracy |
Pages competing in the same space are often differentiated by trust and experience, not keywords.
2. Core Web Vitals (Page Experience Signals)
Core Web Vitals measure how users experience a page, not whether it deserves to rank.
| Metric | Target | What It Reflects |
|---|---|---|
| ------- | - |
Subscribers only
The full skill, its 2 bundled files and every download is included with every paid Complete AI plan.
Details
| Source | community |
|---|---|
| License | — |
| Risk label | safe ("critical" means the skill may run commands or touch files — read before use) |
| Files | SKILL.md, scripts/seo_checker.py |
| Added | 2026-02-27 |
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