brand-guidelines

Brand Guidelines

Write user-facing copy following Sentry's brand guidelines.

When to Use

• You need to write or rewrite user-facing copy in Sentry's voice.
• The task involves UI text, onboarding, empty states, docs, marketing copy, or other branded content.
• You need guidance on when to use Plain Speech versus Sentry Voice.

Tone Selection

Choose the appropriate tone based on context:

Use Plain Speech	Use Sentry Voice
Product UI (buttons, labels, forms)	404 pages
Documentation	Empty states
Error messages	Onboarding flows
Settings pages	Loading states
Transactional emails	"What's New" announcements
Help text	Marketing copy

Default to Plain Speech unless the context specifically calls for personality.

Plain Speech (Default)

Plain Speech is clear, direct, and functional. Use it for most UI elements.

Rules

1. Be concise - Use the fewest words needed
2. Be direct - Tell users what to do, not what they can do
3. Use active voice - "Save your changes" not "Your changes will be saved"
4. Avoid jargon - Use simple words users understand
5. Be specific - "3 errors found" not "Some errors found"

Examples

Instead of	Write
"Click here to save your changes"	"Save"
"You can filter results by date"	"Filter by date"