competitor-ad-intelligence

Competitor Ad Intelligence

Overview

Research competitor ads from Meta and Google, analyze creative patterns, map observable landing-page funnels, and produce a strategic teardown — hooks, formats, positioning bets, vulnerabilities, and counter-plays.

Core principle: A competitor's public ad portfolio is partial evidence about its growth strategy. Long-running ads can indicate continued investment, but public libraries do not expose conversion performance or spend. Separate observations from hypotheses, cite every observed ad or page, and label all performance and budget inferences explicitly.

When to Use This Skill

• "What ads are my competitors running?"
• "Tear down [competitor]'s ad strategy"
• "Find new creative angles for our paid campaigns"
• "Reverse-engineer [competitor]'s paid funnel"
• "What hooks are working in [our space]?"
• "Audit the ad landscape before we launch"
• "Find weaknesses in [competitor]'s ad strategy"
• "What format — video, image, carousel — is dominant in our category?"

Phase 0: Intake

Gather from the user:

1. Competitor names + domains (e.g., apollo.io, clay.run)
2. Your product/domain — for comparison framing
3. Channels: Meta only, Google only, or both? (default: both)
4. Depth level:

• Standard: Ad scrape + creative analysis + landing page analysis
• Deep: Standard + historical comparison